What we call health care is a bad deal for the consumer. The name alone is a lie. It should be called “sickness care” or even “sickness facilitation ” because, for those who are covered, it tricks them into placing the responsibility for their health on their doctor. This is a big mistake.We are each individually in charge of our own health. How can the doctor be at our side all day and night to counsel us to “Put that cigarette out!” or “Don’t eat that cheeseburger! Remember your high cholesterol!” By the time we are forced to go in to the clinic by some scary symptom, we are already in trouble. It is too late for health care — now it’s time for drugs and scalpels.Depending on a doctor for information on preserving your health is like closing your barn door after your horse has escaped. It’s too late for doing the easy, inexpensive course of action. Now, you’re in for it!So, forget about health care. Health care is not about health. It is all about getting you back on the factory floor or back in your cubicle, ready to work, so you can keep paying your premiums. It is about extracting as much money as the law allows by sending you in for tests, which you may or may not need. It is about selling you prescription drugs that you are instructed to take for the rest of your life — drugs that counter the effects of your bad food choices, for example.Doctor: “The lab tells me you haven’t brought your cholesterol down with a change of diet and exercise since the last time I saw you, John. What I can do — to get you down into a safe range for your LDL — is give you a prescription for Lipitor.”Patient: “Sorry, Doc. I just can’t give up my favorite foods — eating’s the only pleasure I have left after the wife left me. And taking walks around the block just isn’t my style.”Doctor: “That’s fine, John. We’ll try Lipitor, then, and see how that works for you. Schedule a follow-up appointment with my staff before you leave. Call me if you have any problems.”Health care is a rip-off because:It doesn’t address the real problems that cause most of our illnesses (Namely: our diet, smoking, excessive drinking, and lack of exercise)By the time we begin to have symptoms of some disease, it is usually too late for inexpensive interventionMost of what ails us, we bring on ourselves — to correct the after-effects of this is an enormous task…So health care is really not about caring for our health, it’s about facilitating our bad behavior and then extracting as much money as possible from whatever source — the patient, the employer, or the taxpayers in generalOut-of-control malpractice claims, together with the need for doctors to keep their high-tech diagnostic equipment in use, have encouraged doctors to order many unnecessary and expensive testsWhen the federal government got involved is when costs skyrocketed (with the advent of Medicare in 1965)Setting the whole complicated mess under the thumb of the insurance industry added another layer of bureaucratic expense and the need for ever-increasing profitability because these are publicly owned corporations that are expected by the stockholders to show improved profits every quarterThis distorts the quality of care and gives incentive to finding new services to sell. It’s all about the bottom line, not about the health of the patient anymore.Our health insurance system, by itself, adds 20% to the cost of the medical services provided. Other countries have better health results for 1.5-6% administration costs! We’re being over-charged, plain and simple.The pharmaceutical industry charges markups of 2000-30,000% of the ingredients in the drugs they sell. Fifty percent of their costs are not for research and development(much of which is subsidized by the taxpayers), but for their marketing expenses — everything from fancy dinners for doctors who sell lots of their medicines, to the many two and three page ads in magazines urging patients to “Ask your doctor if Dynofab is right for you,” to all-expenses-paid trips to Hawaii to educate doctors on that company’s latest prescription drugs.In the end, we all must pay for the rich system of perks and comforts of those who have been entrusted with our health. Or, we must find out for ourselves how to maintain our own health.With the present system, the public is not clearly shown how to prevent disease, nor how to maintain optimum health for a long successful life. We are encouraged to turn this sacred task over to others, many of whom know little about how to maintain health and a great deal about ways to make a lot of money by shunting patients through a labyrinth of tests, drugs, and procedures at a substantial profit for the providers, even if the patient doesn’t survive it all.To be fair to doctors, very few of them know much about how to preserve health through intelligent nutrition. They only live to an average age of 57, while their patients live an average of 75 years, more or less. So, doctors are not experts on health — it is more accurate to call them sales agents for drugs, diagnostic tests, and surgery.Asking Congress to negotiate us a better deal is foolish. The wise consumer will find and implement a comprehensive program to protect their own health, so they will not find themselves begging for medical care at the end of their life. Without knowledge, the consumer has no power in the negotiation for a fair deal.All the unsophisticated, unhealthy consumer can expect is a rip-off when they are forced to beg Congress for affordable health care. Who would like to break the news to them?
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Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.
Why Instafollow HQ Is One of the Top-Rated Instagram Tools?
As we all know, Instagram is the most trendy & entertaining media platform for the modern generation.
It’s mobile-friendly, easy to navigate and it allows users to amass a large following rather quickly.
Be it a business, brand or personal, Instagram is loved by all!
Attractive Images are posted with hashtags and captions to provide additional information.
With over 1 billion monthly active users, Instagram is a proven social media platform that helps businesses engage current customers and attract new ones.
With this data don’t you think you should stay on the top by adapting one of best business Instagram tools?
Let’s dive deep and check out what benefit you can get with the best Instagram management tool – InstafollowHQ
Helps in Capturing your Audience’s Attention
Instafollow HQ has got powerful planning and simply stunning editing tools that create an eye-catching Instagram feed.
Instafollow HQ creates your feed with detailed Perfection
Instafollow HQ creates and maintains your feed simply amazing that helps grow your potential audience and increase your influence.
Develops an Appealing Account
InstafollowHQ has special editing tools that keep your account look elegant.
By maintaining attention capturing look for your business/brand, it indicates you are a true professional.
Increases Your Network
Whether it is to Tag right people or products in order to get more likes, comments, and followers, instafollow HQ- does it all.
It also adds location to your posts so your right customer can reach to your destination.
Creates Creative Content
We all know “Content is King”.So how Instafollow HQ can miss adopting this marketing strategy?
Instafollow HQ not only creates great content but also Schedules and post photos, videos and compelling stories directly to your Instagram account so you can build a dynamic feed that engages your potential audience.
Be it personal brands, businesses, and agencies, instafollow HQ is loved by everyone!
So what are your thoughts?
Schedule your Instagram posts like never before only with one of the best social media management tools – Instafollow HQ.
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InstaFollowHQ is the best digital toolkit for every businesses and brand.
It delivers real Followers, Activity, and Likes to your Instagram account 24/7 and engages with new potential customers and followers generating new leads.